Portrait of John Espino

John Espino

Product · Marketing · Design

I work at the intersection of product, marketing, and design.Over 10+ years across Web3, AI, and data, I’ve turned complex technology into products people understand and want: I shape the message, lead go-to-market, and design what ships. I’ve grown communities from 30,000 to 80,000+ and built a 50,000-person launch waitlist, coordinating teams, agencies, and partners along the way.

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Core Skills

Product

  • Go-to-market strategy
  • Positioning and messaging
  • Product launches
  • Product docs and demos

Marketing

  • Community and social growth
  • Content and paid campaigns
  • PR and crisis communications
  • Team and agency management

Design

  • UI design
  • UX and prototyping
  • Brand and web design
  • Motion and video

Experience

Senior Project Manager & UI/UX Designer (Contract)

  • Managed client relationships as primary contact and led delivery of a DeFi leverage product for Bitcoin based on the Kelly criterion.
  • Built a 50,000 sign-up pre-launch waitlist and set up the product’s social accounts, growing X to 5,000 followers in the first month.
  • Led Instagram user-generated content campaigns at launch and directed X and Meta ad creative with the growth manager.
  • Designed UI/UX for the product and internal tools, including screens, flows, and both product and internal dashboards.

Senior Marketing Manager

  • Led go-to-market for Nexus, the flagship AI layer for enterprise data: brand and product messaging, marketing website, launch campaigns and creatives, PR, and documentation.
  • Designed the UI and led launch marketing for a staking platform, including creative assets and tutorials.
  • Led a full brand refresh: redesigned the website, logo assets, and social media templates for stills and graphics.
  • Grew social following from 20,000 to 50,000 with head-of-marketing scope, managing a small team, PR agencies, and KOL partnerships.

Head of CommunicationsJan 2023 – Sep 2025

  • Led internal and external communications across social media, website, and agency and partner relationships, managing teams.
  • Ran marketing logistics and operations, coordinating creatives and Business Development and handling campaign sign-offs.
  • Led crisis communications for two security incidents affecting token price stability, aligning messaging across Support, Product/Engineering, and BD/Sales.
  • Partnered with Support to streamline the flow of information from tickets to internal teams and out to public announcements and documentation.

Head of Community Marketing / Investor CommunicationsApr 2022 – Dec 2022

  • Led all initiatives around the ALBT (now NXRA) token and marketing for DeFi launches: Liquidity Mining as a Service, Nexera Exchange (DEX), and Nexera Finance, the precursor to the end-to-end tokenization product.
  • Owned product messaging and launch campaigns, and worked with PR on press releases, KOL activations, and a trading competition.
  • Grew social following from 30,000 to 80,000+ and delivered investor and community updates through newsletters, blog articles, and social channels.
  • Marketing point of contact for development teams, turning technical documentation into product messaging, demos, launch videos, and UI animations.

Design LeadJul 2021 – Mar 2022

  • Produced all marketing design for social, web, blog, and press releases, and supported Business Development with presentations, demos, and conference materials.
  • Designed and developed three website relaunches spanning the rebrand from AllianceBlock to Nexera, creating custom brand assets.
  • Designed UI for several products and aligned with other UI designers to unify the visual brand.

Technical Lead

  • Joined as the first technical lead across product, marketing, and design, later continuing as an ongoing consultant.
  • Built the company website and integrated payment, sign-up, and subscription flows for the investor platform.
  • Set up investor data infrastructure, sourced brands for the physical sample boxes, and created a data room per brand; designed templates and marketing assets for the launch and first two years.

Manic Nightnings Productions

2014 – 2019

Philippines

Events management, logistics and full-scale production outfit

Creative Director for Visual Marketing

  • Produced visual marketing for recurring music festivals (including Carte Blanche and Arcadia) drawing up to about 10,000 attendees with local and international DJs, plus smaller partner events.
  • Created video, motion, and print and digital collateral, and served as technical director during events and as liaison for partners, sponsors, and other organizations before and during each event.
  • Supported government festival management across several events, creating print and digital materials for each.
  • Managed end-to-end delivery of international conferences involving heads of state, coordinating USAID, Jhpiego and other stakeholders across registration (including QR-based IDs), venue, catering, and event materials, plus recap videos and delegate materials.
  • Clients included USAID, World Health Organization, DAI, Jhpiego, Department of Health, and the City Government of Davao.

Beta Digital Design Services

2012 – Present

Remote

Personal design and web studio

Independent / Freelance Designer & Web Builder

  • Delivered branding, websites, and campaign materials for non-profit and advocacy organizations, including The Climate Reality Project (Philippines), Living Laudato Si’ Philippines, and Earth Day Network Philippines.
  • Led design and communications for the ASEAN Peace Project, a youth accelerator for peace and environmental action across Southeast Asia, including its website and conference materials; its programs won YSEALI Seeds for the Future grants (2015 and 2016).
  • Produced brand, event, and motion materials for the Kadayawan Festival, working directly with the City Government of Davao.
  • Designed promotions, in-mall activations, and billboards for SM Supermalls and Ayala Malls, plus brand collateral for the Aboitiz Group and Aboitiz Power Corporation.
  • Redesigned and built the website for CoinPass, a UK-based exchange platform.

Education

Bachelor of Arts in Mass Communication

2014 – 2018

Philippines · Ateneo de Davao University

Bachelor of Science in Electronics Engineering

2008 – 2014

Philippines · Ateneo de Davao University · Coursework

Let’s make people get it, then want it.

Open to roles and projects where product, marketing and design work as one.

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ToJohn Espino